Thursday, February 27, 2014

fashion-adda.in: the prelaunch collection

I organised a photoshoot with an old friend of mine on the 22nd Feb, 2014.

I am still researching a little on what kind of post processing I should keep for this, but here are the first results....


The pre-launch photoshoot




Tuesday, February 11, 2014

Update: the last few months....


   1.       The slowdown:
We had to shut down our store for a few months during the summer of 2013, due to very low revenue, and move to just manufacturing. However, work caught up again at the very beginning of the festive season, around fall 2013.
However, we were not doing retail business for quite a good bit.
   2.       The announcement for the online store.
We had the production line all set up for raising a store, but a retail store in anyplace is no joke. Takes a sizeable chunk of money to build and market something like that.
   3.       The opening of fashionadda.in – the store and boutique

We got back in retail in the 3rd week of January 2014, and the store is starting to catch up with neighborhood like wildfire.

The development of the online store is still struggling with minor issues, but we'll get there, soon ...